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Disrupting MarTech Data Analysis in eCommerce: Lee Roquet’s Data-Driven Agency Revolution
Lee Roquet is the Chief Executive Officer at Finch, an e-commerce marketing company that empowers e-commerce enterprises with data-driven, omnichannel strategies that drive revenue growth and chart a course toward greater profitability. In this episode, KJ and Lee delve into the necessity of data centralization, narrative control in storytelling to clients, and the accountability between agencies and customers. Lee also touches on the challenges and saturation in the agency space, advocating for transparency, expectation management, and leveraging AI for creative and strategic advantages.
Key Takeaways:
01:48 A Spotlight on E-Commerce Innovation
03:03 The Power of Data and AI in Transforming E-Commerce
09:48 Centralizing Data for Strategic Insights
21:19 The Evolution of Agency Roles in the AI Era
31:45 Maximizing Human Connection in a Digital Age
Quote of the Show (21:00):
"The last thing I always try to do is simplify, take out friction for the customer and employee experience. I want less systems, honestly." – Lee Roquet
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval
Ways to connect with Lee Roquet:
LinkedIn: https://www.linkedin.com/in/leeroquet
Company Website: https://www.finch.com
Company LinkedIn: https://www.linkedin.com/company/finch-ecomm-agency/
How to get more Disruption/Interruption:
Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption
Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
See omnystudio.com/listener for privacy information.
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By JoTo PR
5
66 ratings
Lee Roquet is the Chief Executive Officer at Finch, an e-commerce marketing company that empowers e-commerce enterprises with data-driven, omnichannel strategies that drive revenue growth and chart a course toward greater profitability. In this episode, KJ and Lee delve into the necessity of data centralization, narrative control in storytelling to clients, and the accountability between agencies and customers. Lee also touches on the challenges and saturation in the agency space, advocating for transparency, expectation management, and leveraging AI for creative and strategic advantages.
Key Takeaways:
01:48 A Spotlight on E-Commerce Innovation
03:03 The Power of Data and AI in Transforming E-Commerce
09:48 Centralizing Data for Strategic Insights
21:19 The Evolution of Agency Roles in the AI Era
31:45 Maximizing Human Connection in a Digital Age
Quote of the Show (21:00):
"The last thing I always try to do is simplify, take out friction for the customer and employee experience. I want less systems, honestly." – Lee Roquet
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval
Ways to connect with Lee Roquet:
LinkedIn: https://www.linkedin.com/in/leeroquet
Company Website: https://www.finch.com
Company LinkedIn: https://www.linkedin.com/company/finch-ecomm-agency/
How to get more Disruption/Interruption:
Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption
Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
See omnystudio.com/listener for privacy information.