What if SaaS pricing didn’t keep creeping up? While most companies raise prices yearly, Neeraj Singh has taken a radically different approach—competing on price without sacrificing quality. As the founder of BigBinary and Neeto, he’s building lean, high-value SaaS tools that undercut major players like Calendly and Loom. In this episode, Brent Muller and Neeraj dive into his startup philosophy, the future of AI in SaaS, and how asynchronous work shapes the next generation of remote teams.

Key Topics Discussed:
How Neeraj built BigBinary into a top Ruby on Rails consulting firm
The Inspiration behind Neeto and Why it’s Disrupting SaaS Pricing Models
Why do most companies overcomplicate software development
How asynchronous communication improves productivity in remote teams
The role of AI in SaaS and why Neeraj remains skeptical about the hype

Timestamps:
00:00 - Welcome & Introduction
00:27 - Neeraj’s Journey: From Engineer to Founder of Two Companies
02:15 - How BigBinary Scaled as a Remote-First Consulting Firm
05:33 - The Birth of Neeto: Competing Against SaaS Giants on Price
08:47 - Why Most Founders Overlook the Power of Simple Pricing
12:19 - The Growth of Neeto Without Paid Marketing
15:12 - AI in SaaS: Game-Changer or Overhyped?
19:02 - Asynchronous Work: A Better Way to Build & Communicate
23:14 - Lessons in Startup Growth & Building Lean Products
26:39 - The Future of Neeto & Expansion Plans
30:15 - How to Connect with Neeraj Singh & His Companies

Connect with Neeraj Singh, BigBinary & Neeto:
🌐 BigBinary: bigbinary.com
🌐 Neeto: neeto.com
💼 LinkedIn: Neeraj Singh

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