With more than 20 years of experience leading global organizations, Ray McKenzie knows a thing or two about workflow management, operational inefficiencies, and digital transformation.

The founder of Red Beach Advisors and StartingPoint, McKenzie, works with private and public sector organizations to optimize performance and drive transformation in all areas of business. His workflow management and customer operations platform are changing the way companies connect and support their clients and employees. 

Key Takeaways

• STATUS QUO: The phrase, “This is how we’ve always done it,” creates an environment that lacks innovation and hinders the forward progress of a business. 

• The problem with doing things the way we’ve always done them is that technology disruption keeps happening, and things change too rapidly in today’s society. You set yourself back if you don’t keep up with the pace. 

• Innovation and disruption are happening across almost every industry, in part because customers want newer products, and they want them faster and easier to use. 

• Adapting to changes doesn’t always require massive organizational restructure. Sometimes a quick fix is enough to shift practice, move quicker, innovate systems, expand markets, and pass the competition. 

• Small companies can implement change more easily, and they’re developing and experimenting with technologies that can launch them to the front of the competition. 

• The challenge for small businesses is overcoming their natural disadvantage when competing in the marketplace. They don’t always have the tools they need or the time to develop them. 

• StartingPoint’s workflow management platform lets clients and team members of small- to mid-sized companies see all activity on an account, upload files, ask questions, and manage tasks. 

• More than a project management platform, it combines service management ticketing, workflow automation, file storage, and CRM in a streamlined platform that can be set up in 20 minutes. There’s nothing to code, and everything can be done in five clicks or less. 

• Companies are looking for ways to do more with fewer people, while employees want better work/life balance. If they can save two hours a week completing tasks at work, they have two more hours to spend with the people and activities they love. 

• People want to be more productive and work more efficiently. The four-day work week is gaining traction, and companies want to keep employees happy while still meeting the needs of the customer and client. 

• The good news is that there's always an easier, more efficient way to do things and achieve better results. 

 

Quote of the Show 

37:59 – “Employers almost have to equip their employees with the right tools to be successful, so they’re not spinning their wheels or doing as many redundant tasks. Instead of it taking 30 minutes, we could do this in three minutes, and so employees dictate what needs to happen inside of companies.” 

 

Links:

LinkedIn: https://www.linkedin.com/in/raymondmckenzie/ 

Twitter: https://twitter.com/RayMc209  

Website: https://www.startingpoint.ai/ 

 

Ways to Tune In: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption 

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD 

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