Rachel Parrish is a marketing executive who has worked with brands like the Chicago Red Stars, the NBA and State Farm. But when she's not working as a Senior Director of Marketing, Parrish is using her social media to analyze the biggest trending moments through a PR and Marketing lens. It's giving, "this is what they're showing us ... but here's what's really happening."

The point is to instill media literacy into a younger audience so they know when to trust and when to second guess.

She sits down with Ashley Holt to discuss what some of the biggest brands/people - namely Taylor Swift, Beyoncé and Nicki Minaj are doing right, and to share some constructive criticism.

And what I mean by that is, she answers the generation-dividing question: Did Taylor Swift put Travis Kelce on the map??

Follow Rachel on Tiktok: raechristine___