Zina Ashour, founder of Women in Crypto Arabia, discussed her journey into the crypto space, starting in 2017 with a blockchain company. She noted the initial male dominance in crypto events and the surge of female interest post-COVID due to NFTs. Zina emphasized the importance of understanding blockchain and Bitcoin as entry points for women. She conducts in-person and online workshops, targeting mid-career women aged 27-45. Zina highlighted the need for managing expectations, understanding risks, and the role of education in crypto investment. She also discussed the potential of the metaverse and the importance of building a supportive community for women in crypto.