Can we break our addiction to single use packaging? As public pressure grows, the race to eliminate waste is on. So who is driving this sustainable transition?

Enter, Safia Qureshi, CEO and Founder of CLUBZERØ. CLUBZERØ's packaging solution has carved out a new landscape for retailers to overcome current sustainability shortfalls and proactively embrace a circular lifeline with returnable packaging.

In this episode we dive into the challenges and incentives of transitioning to a zero waste model, the scaleability of the reuse model and the potential that innovative designs and initiatives have in disrupting society’s unhealthy packaging habit.

According to the Ellen MacArthur foundation, roughly a quarter of the 348 million tons of annual plastic production worldwide now goes into packaging, making it the single biggest use of the material. Safia’s mission to rethink our relationship with packaging offers a timely and critical insight into solving this urgent issue.

Tune in to discover more.