Georgiana Laudi is the Co-founder and CEO at Forget The Funnel, a consulting agency that helps SaaS companies scale and improve conversion rates through customer-led growth. In this episode Georgiana and KJ discuss the challenges of customer acquisition and retention in the digital age, and the need for companies to prioritize efficiency, retention, and maximizing ROI. 

 

Key Takeaways:

• How companies can provide a better onboarding experience for customers
• The challenges of customer acquisition in today’s digital landscape
• How to shift from a mindset of “growth at all costs” to maximizing ROI
• Why customer research should be the foundation of any decision-making process

Quote of the Show (3:00):

"We don't need to be guessing at what our best strategies are, the answers to that strategy live inside the heads of our best customers." – Georgiana Laudi

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect with Georgiana Laudi:

LinkedIn: https://www.linkedin.com/in/georgianalaudi/

Twitter: https://twitter.com/ggiiaa

Company Website: https://forgetthefunnel.com

Company LinkedIn: https://www.linkedin.com/company/forgetthefunnel/  

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.