In this episode Paul Paetz takes a deep dive into his book, Disruption by Design where he shows you how to create products that disrupt and then dominate markets.In his book Paetz provides a handbook of lessons that describe the differences in innovation techniques as well as examples from successful innovators that have disrupted markets and ones that should have but failed. The goal of this book is to teach you how disruption happens, where to look for disruptive opportunities, what it takes to be disruptive, and how to market disruptive products.This book is perfect for entrepreneurs or intrapreneurs who have ideas big enough to change the way we live, but need help developing and launching their product into a specific market. About Paul Paetz:“I have been in the technology business over 30 years now and the first 2/3rd of that I was at a number of different startups and companies. I went out on my own after that and started a marketing services company and then joined a friend who was building a company providing services in disruptive innovation. From there I started Innovative Disruption which is a company that I run today providing services to disrupters and companies facing disruption.There are a ton of books out today on disruption and most of what you see in the media is incorrect. The majority of startups aren’t in a position to afford my services and I think anybody can afford the $30 that the book cost.” – Paul PaetzFor a detailed summary of Disruption by Design according to Paul Paetz CLICK HERERelated Books:Cause A Disturbance by Ken TencerHooked: How to Build Habit-Forming Products by Nir EyalZero to One by Peter Thiel and Blake MastersFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.