For your company to become a success, sometimes something fundamental in its industry has to change. You know this, and you believe it will, but how do you face this challenge, and how do you convince investors to fund your company nevertheless? We talked to Evgeniya Polo, co-founder of digital funeral planning platform Emmora, and Jörg Rheinboldt, Managing Director at APX and former Managing Director of eBay Germany.

Hosts: Søren Lund Nielsen and Diego Siguelnitzky from APX.