Disruption is key to capturing the attention of your audience. So no wonder we hear the term mentioned so often by advertising creatives and professionals. But disruption is often misunderstood. And it can actually have a negative impact if not done correctly. So what exactly is it? And how do you create it in your creative ideas and campaigns? In this episode, I explain what the D-word actually means. And walk you through the 4 levels and 4 methods of disruption, so you can start thinking in more deliberate ways about the advertising and branding you produce. I hope you find the lesson useful. Don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days.

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