Erick Cutler, Partner, Health Care Services of EisnerAmper, speaks with Ernie Cote, Owner of Bullseye Media, a marketing and advertising firm that specializes in services for dental practices. They discuss what digital marketing can mean for dental practices, the challenges it can help solve, and how to get started even if you have limited resources and budget. He also explains what he considers to be the five stages of a practice, and how digital strategy should change depending on what stage a practice is in.