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Disruptive innovation will guide the future of medical device development.
In this episode, Nick Webb the nations leading technology futurist and best selling author speaks about innovation pitfalls in medical device development. Nick Webb has been awarded over 40 patents by the U.S. Patent and Trademark Office for breakthrough technologies in a wide range of industries including consumer products, as well as one of the world’s smallest medical device implants.
Nicholas Webb calls out disruptive innovation as the leading way to break away from traditional innovation methodology that bogs down the product and device development. He also calls out invalid VOC (voice of the customer) data collection that may miss what the customer truly desires.
Guest Description:
A prolific writer and bestselling author, his most recent book, “What Customers Crave,” is used by top brands to design their customer experience and innovation strategies. “What Customers Crave” was featured as Mashable’s “Top 50 Marketing Books to Read” in 2017 and LinkedIn’s “Top Summer Read” for 2017. His other groundbreaking books include “The Innovation Playbook” and “The Digital Innovation Playbook.”
His next breakthrough book, “The Innovation Mandate,” will be published by HarperCollins Leadership in 2019.
In recognition of his contributions to healthcare innovation and policy, Nick Webb was awarded his Doctorate from Western University of Health Sciences, where he serves as an adjunct professor and the director of Innovation.
Nick is also the founder of WebbLogic®, a research and development project that is reinventing the way in which consumers access and engage with healthcare and other consumer products and services, and is dedicated to creating the next generation of wearable technologies.
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By Charlie Webb
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In this episode, Nick Webb the nations leading technology futurist and best selling author speaks about innovation pitfalls in medical device development. Nick Webb has been awarded over 40 patents by the U.S. Patent and Trademark Office for breakthrough technologies in a wide range of industries including consumer products, as well as one of the world’s smallest medical device implants.
Nicholas Webb calls out disruptive innovation as the leading way to break away from traditional innovation methodology that bogs down the product and device development. He also calls out invalid VOC (voice of the customer) data collection that may miss what the customer truly desires.
Guest Description:
A prolific writer and bestselling author, his most recent book, “What Customers Crave,” is used by top brands to design their customer experience and innovation strategies. “What Customers Crave” was featured as Mashable’s “Top 50 Marketing Books to Read” in 2017 and LinkedIn’s “Top Summer Read” for 2017. His other groundbreaking books include “The Innovation Playbook” and “The Digital Innovation Playbook.”
His next breakthrough book, “The Innovation Mandate,” will be published by HarperCollins Leadership in 2019.
In recognition of his contributions to healthcare innovation and policy, Nick Webb was awarded his Doctorate from Western University of Health Sciences, where he serves as an adjunct professor and the director of Innovation.
Nick is also the founder of WebbLogic®, a research and development project that is reinventing the way in which consumers access and engage with healthcare and other consumer products and services, and is dedicated to creating the next generation of wearable technologies.