The Life-Long Customer

Disruptive Technology & Changing How Pipeline is Driven - with Scott Logan, VP of Marketing, Kronologic


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Scott Logan, Kronologic's VP of Marketing, shares why good relationship-building and knowing your numbers are essential in better serving your customers and improving your marketing and business overall.

"If you do all of those relationship best practices within the company, if you do all of those customer and prospect networking and relationship steps, and you have a good handle on your numbers, everything should just naturally or for the most part naturally fall into place.

We've talked to the same three customers the last year about everything we've done. That'll alleviate any bottlenecks that you have on the sales side. You end up, without knowing it, removing roadblocks well in advance."

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#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing

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The Life-Long CustomerBy Revenue Rhino

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