April 04, 2025

Distillery Discover... True Wild Distilling

16 minutes

Bryce Parsons-President of The Alberta Craft Distillery Association and from True Wild Distilling in Calgary, AB, joins Terry to discuss the current state of the craft distilling industry in Alberta, focusing on the challenges and opportunities faced by distillers. They chat about the complexities of inter-provincial trade, the success of Alberta's craft distillers in winning awards, and the importance of creating experiential destinations for consumers. The dialogue highlights the unique regulatory environment in Canada and the potential for Alberta to become a leading hub for craft distilling. https://www.truewilddistilling.com/

Takeaways

The craft distilling industry in Alberta is heavily regulated.

Inter-provincial trade remains a significant challenge for distillers.

Alberta has a unique liquor control system compared to other provinces.

The province is seeing a rise in award-winning craft distilled products.

Creating an experiential destination is key for small distillers.

Consumers are looking for better experiences rather than just products.

Alberta's craft distillers are gaining international recognition.

The government is engaged in supporting the craft distilling industry.

There are many hurdles to overcome for inter-provincial trade.

Alberta aims to be the modern home of Canadian whiskey.

Chapters

(00:00) -The State of the Craft Distilling Industry

(06:41) -Inter-Provincial Trade Challenges

(10:06) -Alberta's Craft Distilling Success

(12:25) -Creating Experiential Destinations

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By Terry Evans