In this episode of Seed to CEO, MJBiz CEO Chris Walsh talks with Highway Vodka co-founder Ben Williams about his journey from a hobbyist distiller to an industry disruptor, thanks to his vodka made with hempseed. After years of experimentation – and a hint of laziness – Ben and his partner came up with the perfect recipe to make a splash in an established and crowded industry. His story also highlights a novel way to tap into the cannabis industry outside the obvious routes.