Distraction is the most convincing false work in modern business. It feels urgent, emotional, and productive; even when it’s just a reaction disguised as progress. In this episode of the Process Debt Podcast, Chris and Toby explore why reaction is one of the most costly forms of distraction, how unclear strategy causes constant whiplash, and why motion without meaning quietly drains teams. From doom scrolling to executive “wouldn’t it be nice if” moments, we examine how ambiguity fuels process debt and why clarity is the only real solution.