The Remote CMO

Distributed Talent Management: A CMO's Approach to Remote Team Success

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In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS platform designed for marketing agencies.

Key Topics Discussed:

  • Agency Analytics' growth from 45 to 130 employees in three years
  • The structure and distribution of the 20-22 person marketing team across multiple countries
  • Strategies for sourcing and managing remote marketing talent
  • The importance of sales and marketing alignment in driving growth
  • Transitioning from a demand generation focus to building brand awareness
  • Leveraging AI tools in marketing and sales processes
  • Prioritizing revenue generation, brand building, and community development
    • ...more
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    The Remote CMOBy The Global Talent Co.