A lot of people create tons of content without actually having a distribution strategy in place, says Mandy Menaker is the Head of Brand at Shapr.

Before you create, identify your target market, how and where you’ll reach them (i.e. a partnership with a media company, newsletter, social media), and build your content around those channels.

Learn more about Shapr at shapr.co

Listen to Mandy on The Jeff Large Podcast at jefflarge.com/podcast