Why should software vendors take a channel-first approach with their go-to-market strategy? According to veteran channel executive Meg Brennan, the benefits are substantial, and everything runs smoother with a solid distribution network and quality partners. In this episode, the respected channel executive joins host Frank Vitagliano to discuss dynamic changes in the industry, from workforce diversity and mentoring opportunities to the evolving opportunities with digital transformation.  

What financial and process burdens can distributors alleviate for vendors? Which resources are of most value to channel partners and suppliers? Get Meg and Frank’s insight on those topics in this installment of Beyond Distribution with GTDC  

Looking for more valued industry resources (and additional podcast episodes? Visit the GTDC Knowledge Hub at https://gtdc.org/knowledge-hub/.