In this episode, we unpack the complex and compelling property market of Singapore's District 7 (Bugis, Beach Road, Rochor). We explore its unique dual identity, where new landmark projects command prices typical of the Core Central Region, while established resale condominiums offer incredible value. We'll analyze the massive price gap between brand-new integrated developments like Midtown Modern and older, spacious units in mainstays like The Bencoolen. Furthermore, we dissect the impact of recent government cooling measures on buyer sentiment and transaction trends. Finally, we look to the future, examining how transformative projects like the Ophir-Rochor Corridor and the game-changing North-South Corridor are set to unlock long-term value. Whether you're an investor focused on capital growth or one chasing rental yield, tune in to understand the powerful forces shaping one of Singapore's most dynamic real estate landscapes.