Every school district communicates with the families of current students — but what about everyone else? Retirees, young professionals, and longtime residents all have a stake in local education, even if they don't have kids in your buildings. In this episode, Craig Williams, founder of IASA Corporate Partner Journey 12, joins superintendents Dr. Jennifer Garrison of Vandalia CUSD #203 and Sherri Smith of Forrestville Valley CUSD #221 to discuss how a strategic storytelling partner can help districts reach their whole community — through print, video, podcasts, and more. If you've ever wondered how to build trust beyond your existing parent base, this episode is for you.