Could shedding your social media skin rejuvenate your sense of identity and invigorate your business strategies? 

We discuss this compelling concept following Mark Groves' recent announcement to delete Instagram and Facebook as of June 1, 2024. His decision ignites a deep dive into the impact these platforms have on our personal and professional lives. This episode peels back the layers of our online presence, examining whether the accolades of exposure and community building on social media are truly the cornerstones of the success they're made out to be.

When the relentless hamster wheel of content creation starts to creak, it might be a signal to glance at the road less travelled.