It’s time to let go of the “shoulds” and step into your authentic self.

In this episode of Rebel CEO, we’re talking about breaking free from conditioning. I’m sharing my personal journey of how I got caught up in all the “shoulds” — the societal and familial expectations that weren’t really my path. I’ll walk you through how I shifted from living by other people’s rules to stepping into my soul’s true purpose.

With December’s solo podcast epiosde theme of breaking free and decluttering to gear up for the new year that's just around the corner, this episode is all about shedding the layers of conditioning that get in the way of discovering what really excites and inspires you. I’m challenging you to think about what you truly want—not what you feel obligated to do. I’ll also dive into how we can clear the noise in our lives and create space to hear that inner voice that’s been drowned out by external pressures.

By the end of this episode, you’ll feel ready to take action and align your life and business with your true desires.

Key Takeaways:

• Spotting Conditioning: Recognize how conditioned beliefs can throw you off course and how to realign with your true desires.
• Getting Real About What You Want: Start separating the goals that truly excite you from those you’ve been told to pursue.
• Creating Space for Reflection: Take time away from the hustle to tune into your inner voice and what lights you up.
• Taking Bold Action: Aligning with your true purpose requires taking risks and stepping outside your comfort zone.
• Aligning Business with Passion: Make sure your business is an expression of what you actually love and care about, so it’s sustainable and fulfilling.

Notable Quotes:

• “How often do you find yourself stuck in a cycle of shoulds?”
• “You’re not trained to think for yourself in school… you’re taught to follow the rules, not ask questions and go against the grain.”
• “Your soul’s purpose doesn’t follow a cookie-cutter path; it’s completely unique to you.”
• “The more you let go of the shoulds, the clearer your path will become.”
• “Nothing’s going to change until you act on what you truly desire.”

Resources:

• Sign Up for Breeanna’s Mini Course: The Manifest Code - breeannakay.com/themanifestcode

Tune in to the full episode to hear all about breaking free from conditioning and aligning your life with your soul’s purpose. Don’t forget to stay tuned for next week’s episode where we’ll dive into how to declutter your to-do list and focus on what really drives you forward.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

About the Host:

Hey there, I’m Breeanna Kay! I’m the host of Rebel CEO podcast and an elopement photographer and videographer who’s all about breaking free from hustle culture. After burning out from the constant grind, I decided to stop chasing what everyone else thought was success, and instead, I got super clear on what actually lights me up. Now, I’m here to help you do the same—whether that’s running a business that truly aligns with your passions or just finding more freedom in life. In this podcast, we’ll dive into both personal and professional growth, with a mix of practical tips and real-life stories to help you get to a place where you feel like the CEO of your life.

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/conditioning