Shake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Sujan Patel, Mailshake founder, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Sujan interviews Adam Jay.

Adam is the Founder and CEO of Adam Jay Consulting, a firm specializing in helping founders decrease dilution while successfully transitioning from founder-led sales as well as by providing sales leadership coaching to new and established sales leaders. On the show today, we are going to talk about how to scale a new company responsibly by breaking out of the cookie-cutter approach to sales.

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