Star Wars has a marketing problem.
I know that’s a strange thing to say about a franchise that sells billions of dollars a year in toys, comics, books, collectibles and Disney plus subscriptions. The licensing of the star wars logo on t-shirts alone is worth 9 figures and a search of “baby yoda” on amazon returns everything from plushies to water bottles to jewelry and birthday party decorations and literally everything in between. There is no problem marketing products … but there is a problem marketing THE product.

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