Conversations. They happen every day. The word literally means to talk with someone. But it seems we sometimes forget that. Especially when we take the talk to social media, where we often talk at people rather than with them. We talk about our awesome products. We talk about our amazing opportunity. We talk about our food, our vacations, our kids…anything and everything we’re passionate about. There’s nothing wrong with that, but if that’s all you’re saying, and no one is responding, then what’s the point? If you’re so busy posting about all that you’re passionate about, but not engaging in two-way conversations, you’re missing the point. And you might be coming across as narcissistic. That’s not attractive. This month I talk to Joe Stradinger, Founder and CEO of EdgeTheory, a company whose mission is to help customers grow revenues by focusing on their greatest asset: the conversations that influence customers and prospects. They have worked with some well known companies and organizations and they have now partnered with The Juice Plus+ Company to help us own the conversations around health and nutrition. Take a listen to the podcast. Think about how to strategize your social media messaging so that you’re having conversations that lead customers to you.