Reaching diverse and underserved communities starts internally by considering who you’re featuring, who’s on your team, your culture, and your values. Beyond marketing, customers want to know how you really are, not just what you want them to see. On this week's episode, Dr. Raymona talks with Sonia Thompson about forming real connections, relationships over transactions, and the importance of customers feeling like they belong.

Sonia is an inclusive marketing strategist, coach, educator, and speaker who helps businesses build inclusive brands that attract and retain diverse customers and talent. She hosts the Inclusion & Marketing Podcast and writes columns for Forbes and Inc. on how brands can use inclusive marketing, belonging, and remarkable customer experiences to grow.

You can find Sonia on…

Instagram https://www.instagram.com/soniaethompson/

LinkedIn https://www.linkedin.com/in/soniaethompson/

Facebook https://www.facebook.com/soniaethompson/

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Thank you for listening! ~Dr. Raymona