Welcome back to our weekly deep-dive on the Creator Economy.

This week we have our first guest on the pod! Welcome Alexa from @charmlane. A former Meta employee, she decided to go all in on being a content creator a few months ago and has seen a lot of success. This is part 1 of our discussion, part 2 will be released next week!

We discuss:

• Managing multiple platforms and links, as well as considerations for linking to retailers.
• The impact of algorithm updates and the importance of consistency and quality in content creation.
• The challenges and strategies of being a content creator.
• The importance of building a diverse platform strategy.

Follow Alexa on any of the below platforms:

• Instagram @charmlane
• LTK Shop
• Website: charmlane.com
• Amazon Storefront

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