FamilyPreneur®

Diversified Incomes: A corporate job & side-hustles with Susie Parker - 007


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Susie Parker is a certified Sleep Consultant and founder of Sleep Baby Love, Child Sleep Consulting. She is a “been there done that” mom of two beautiful girls who have had her deal with many sleep challenges head on. Trained in the science of sleep by the Family Sleep Institute, Susie's blog has become a go-to resource for many parents of littles and her articles can be found in some of the most visited parenthood sites on including THE HUFFINGTON POST, BabyCenter and Baby World just to name a few. Through personalized consulting and online courses, Susie helps many exhausted families teach their babies, toddlers and preschoolers to LOVE sleep.



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The Notes
  • As a child, Susie always knew that she would have an “ah-ha” moment and start her own business - but, it never really came. So she pursued a business degree in college and spent a couple years right out of school pursuing a related career. She finally found her ah-ha moment in the middle of the night with her new baby who was a poor sleeper. She was inspired to learn more about baby sleep issues and help other parents, like her, find a better night sleep.

[bctt tweet="“It ain’t easy, but it’s worth it” ~ Susie Parker, FamilyPreneur Podcast Episode #7" username="TheMegBrunson"]

  • Susie was able to find a company that offers online certification program in sleep consulting. There are different options, and each company has their own approach to teaching and certifying. That being said, certification in this field is not required, but Susie credits it with helping to boost her confidence and credibility.
  • A huge part of what makes Susie successful in her field is that she brings her personal experiences to the table. She is able to relate to her clients and use a combination of those personal experiences and her knowledge to help guide other parents through their sleep struggles.
  • Susie’s decision to keep her corporate 9-5 does not mean that her side-hustle is not profitable or successful. She really enjoys the work she does at her corporate job and has found a balance that works for her and her family, where she grows her business on in the evenings and weekends
  • Susie and her husband both are big believers in diversifying their income streams. In addition to having his own corporate job, her husband also maintains a side-hustle by operating a vending company in Chicago. Then, they also have a rental property - which came about when they decided to move to the suburbs to grow their family, but could not sell their condo.

[bctt tweet="“I have a successful business, but I haven’t felt that pull to leave my corporate job… I love that I work for myself, and I have a plan out if I need to” ~ Susie Parker, FamilyPreneur Podcast Episode #7" username="TheMegBrunson"]

  • As an entrepreneur, Susie is always looking for opportunities to get her kids involved and interested in entrepreneurship. However, it’s important that we not push too hard. Sometimes the kids may be too young, or they’re just not interested in the idea, and that has to be okay. We also have to make sure that we - as parents - are not overworking an idea that is supposed to be a fun learning experience for our children. If it’s not the right time, put the idea to rest, and try again later.
  • To find balance with all of their different income streams and family, they hired a nanny to help care for the children during the day. Initially, Susie tried to work with her kids at home without assistance, but quickly realized that she was not working as effectively as she could have been. Their family now benefits from using a nanny for the care of their children, and she credits an online scheduling tool for making scheduling so much easier for their family.

[bctt tweet="“Always do what you are most comfortable with” ~ Susie Parker, FamilyPreneur Podcast Episode #7 " username="TheMegBrunson"]

  • Plus, if you happen to have a baby or child with sleep issues, Susie shares her top 3 tips with us:
    • Do what is right for your family
    • Always use the common sleep hacks to your advantage
    • Focus on timing
Meet Susie Parker

Susie Parker is a certified Sleep Consultant and founder of Sleep Baby Love, Child Sleep Consulting. She is a “been there done that” mom of two beautiful girls who have had her deal with many sleep challenges head on. Trained in the science of sleep by the Family Sleep Institute, Susie's blog has become a go-to resource for many parents of littles and her articles can be found in some of the most visited parenthood sites on including THE HUFFINGTON POST, BabyCenter and Baby World just to name a few. Through personalized consulting and online courses, Susie helps many exhausted families teach their babies, toddlers and preschoolers to LOVE sleep.

Find Susie
  • www.SleepBabyLove.com/Library (Freebie)
  • www.FamilySuccessAcademy.com (for the courses: Baby Naps Made Easy, Sleep Training Made Easy, Preschooler Sleep Made Easy)
  • www.sleepbabylove.com
  • www.facebook.com/sleepbabylove
  • www.pinterest.com/sleepbabylove
Recommendations & Links
  • The Family Sleep Institute - http://www.familysleepinstitute.com
  • Pat Flynn’s Smart Passive Income Podcast
    • Episode where he interviews his son: https://www.smartpassiveincome.com/podcasts/meet-the-flynn-family-with-april-keoni-and-kailani/
    • Episode with the homeschooler who had to start a business in high school: https://www.smartpassiveincome.com/podcasts/teens-can-be-entrepreneurs-too-with-eva-baker/
Last Show

In our last episode I welcomed Stacy Brookman to the podcast. Stacy shared a shocking story of divorce and how her experiences leaving a sociopathic husband propelled her into entrepreneurship. We also discussed the importance of giving children responsibilities, and allowing them to spread their wings, and FAIL. If you have a story to tell - and believe me, we all do - you’ll definitely want to go back and give Episode #6 a listen!

Next Show

Next episode, I chat with Sherry Bevan. Sherry is a former Global Head of IT Service in an international law firm, and now runs The Confident Mother, an independent coaching practice. Sherry has been running her own business (alongside marathons) since 2012 and works an author, coach and speaker. She specialises in helping ambitious women get clear on what they really want, then find the confidence to take action and move forward in their career or business. It’s an episode you’ll want to catch for sure!

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FamilyPreneur®By Meg Brunson

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