<p>This episode explores the evolution of marketing strategies in the context of changing buyer behavior. They explore the role of MQLs, the importance of diversifying marketing strategies with ABX and buying groups, and the balance between brand building and demand capture.</p>

This episode explores the evolution of marketing strategies in the context of changing buyer behavior. They explore the role of MQLs, the importance of diversifying marketing strategies with ABX and buying groups, and the balance between brand building and demand capture.

Diversifying GTM with Buying Groups, ABM, & Operational Excellence ft. Maria Thibodaux

<p>The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!</p>

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The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!

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Diversifying GTM with Buying Groups, ABM, & Operational Excellence ft. Maria Thibodaux

Diversifying GTM with Buying Groups, ABM, & Operational Excellence ft. Maria Thibodaux