How can you foster diversity and inclusion in the FinTech space? How can your brand engage in the conversation authentically? What can you do as an individual to make waves in the space? Elise Brown—the Director of Marketing for the Anthemis Group—joins Amanda and me in this episode of Content Callout to discuss this difficult yet important topic. Don’t miss it! 

Outline of This Episode

• [0:50] Elise’s three biggest tips for marketers
• [2:16] For those that want to “stay out of the fight”
• [4:01] How to get involved in the conversation
• [7:29] Is diversity and inclusion difficult in FinTech?
• [13:03] How to make interesting content in FinTech
• [20:26] Email + metrics + mental health
• [30:59] Elise’s thoughts on vanity metrics 
• [33:11] Three common marketing fails Elise sees
• [38:25] Twitter spaces versus Clubhouse: Which is better?
• [43:59] How to connect with Elise

Resources & People Mentioned

• Marketer Must Read Newsletter: https://www.linkedin.com/newsletters/marketer-must-read-6696109814579384320/
• Twitter Spaces: https://twitter.com/TwitterSpaces

Connect with Elise Brown

• Follow Elise on Twitter
• Follow Anthemis on Twitter
• Connect on Linkedin
• Anthemis on Medium

Connect With the Content Callout Team

• https://ContentCallout.com 

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