How are you doing with diversity in marketing? Have you made an effort? And if so, are you acknowledging diversity in a way that shows you know and understand your audience.

I think the best way to bring diversity to your audience, in a way that is authentic to your business, is to review your target audience. Look at it through the lens of people of color, the LGBTQ community, of people with disabilities, and people from different generations. It will not be easy work, and you might find things you don't like about how you've done things in the past - but push through. When you look at your brand as someone other than yourself or those like you, you will see an opportunity.