I am the parrot as I want to “squawk” in this post about what I think is becoming a lost art in today’s techno world with serious public relations implications.

Yes, we have smart phones, radar guns, ATM machines, police scanners, electronic billboards and applications that allow one to program a TV from an iphone (yes, I have done that!) – all assisting with quick communications! But, as great as these devices are (Comment if you think otherwise) to our community, what is the long-standing impact on business community relations?


ABOUT MIKE
Michael B. Perini is owner, perini & associates. Mike has worked in the public relations and marketing field for more than 30 years. He's an award winning writer and a Public Relations Society of America, Silver Anvil recipient. American Public University (APU) and American Military University (AMU) uses the firm’s PR and marketing materials in several of their marketing courses as examples of real world work.

Perini holds an "ABC" accreditation from the International Association of Business Communicators (IABC).


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