What does it take to build a personal brand rooted in integrity, purpose, and impact? Rey Perez — CEO of AMP Your Brand, global branding expert, entrepreneur, and business coach — reveals how core values aren’t just personal; they shape your business, fuel authenticity, and drive profitability. In this episode, Rey shares how living in integrity, staying flexible, and leading with purpose create unstoppable momentum — in life and business. If you're ready to elevate your brand, monetize your mission, and master the flow of success, this is the conversation for you!

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