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Engagement, monetization and moderation are three key challenges for any media platform or social network. Kumu, a livestreaming app that's blowing up with Millennial and Gen-Z Filipinos all around the globe, seems to have figured out all three. In this episode, Peggy Anne Salz talks with Roland Ros, co-founder of the innovative app, which combines elements of YouTube, TikTok, Instagram, WhatsApp and even Amazon into one super app, featuring 2 million monthly active users and tens of thousands of live broadcasts every day. Ros shares insights on how he's striking a chord with young users, the ways he's lined up an impressive array of investors, and how media companies can more effectively take advantage of live streaming video and audio platforms.
By Peggy Anne SalzEngagement, monetization and moderation are three key challenges for any media platform or social network. Kumu, a livestreaming app that's blowing up with Millennial and Gen-Z Filipinos all around the globe, seems to have figured out all three. In this episode, Peggy Anne Salz talks with Roland Ros, co-founder of the innovative app, which combines elements of YouTube, TikTok, Instagram, WhatsApp and even Amazon into one super app, featuring 2 million monthly active users and tens of thousands of live broadcasts every day. Ros shares insights on how he's striking a chord with young users, the ways he's lined up an impressive array of investors, and how media companies can more effectively take advantage of live streaming video and audio platforms.