MobileGroove

Diving Into Live Streaming And Community Building With Kumu's Roland Ros


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Engagement, monetization and moderation are three key challenges for any media platform or social network. Kumu, a livestreaming app that's blowing up with Millennial and Gen-Z Filipinos all around the globe, seems to have figured out all three. In this episode, Peggy Anne Salz talks with Roland Ros, co-founder of the innovative app, which combines elements of YouTube, TikTok, Instagram, WhatsApp and even Amazon into one super app, featuring 2 million monthly active users and tens of thousands of live broadcasts every day. Ros shares insights on how he's striking a chord with young users, the ways he's lined up an impressive array of investors, and how media companies can more effectively take advantage of live streaming video and audio platforms.

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MobileGrooveBy Peggy Anne Salz