<p>Host Bailee Nolan is joined by Katie Anne McKenzie and Lilly Highfill, both spirit and competition cheerleaders at Piedmont University. McKenzie and Highfill turn to their majors to discuss the marketing side of NIL. </p>

Host Bailee Nolan is joined by Katie Anne McKenzie and Lilly Highfill, both spirit and competition cheerleaders at Piedmont University. McKenzie and Highfill turn to their majors to discuss the marketing side of NIL.

<p>Host Bailee Nolan is joined by Katie Anne McKenzie and Lilly Highfill, both spirit and competition cheerleaders at Piedmont University. McKenzie and Highfill turn to their majors to discuss the marketing side of NIL.&nbsp;</p>

Division III Cheer and the Marketing Approach

Every week, host Bailee Nolan interviews athletes, coaches, administrators and professionals to discuss the stories and data behind Name, Image and Likeness (NIL) in college athletics across divisions, genders and levels of visibility.

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Division III Cheer and the Marketing Approach

Division III Cheer and the Marketing Approach