In this episode of to Founders, Future, with host Olivia Sammons, Olivia speaks with Natalie Cooke — founder of Natalie Cooke Coaching — about how a personal crisis led her from building businesses with her husband to founding a divorce and separation coaching practice. Natalie shares the raw experience of betrayal, the practical steps she took to rebuild her life, and how those lessons inform her empathetic, action-oriented coaching for people navigating separation and domestic-abuse recovery.

Natalie explains who she helps (midlife women and men blindsided by separation), how she combines one-to-one coaching with community support and group programs, and the channels that are working for her now (organic TikTok and Instagram plus face-to-face networking). She also discusses productizing her expertise into evergreen courses and group coaching, the operational challenge of trading time for money, and the practical shifts she’s making to scale while keeping clients supported through one of life’s toughest transitions.

🌐 Connect with Natalie Cooke

• LinkedIn: https://www.linkedin.com/in/natalie-cooke-coacj
• Instagram: https://www.instagram.com/natalie_cooke_divorce_coach
• Website: https://www.nataliecookecoach.co.uk