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Divulging the Secret to Innovation With The Wall Street Journal’s Best-selling Author, Atif Rafiq
Atif Rafiq is the Co-founder and CEO of Ritual, a software app allowing teams to collaborate, innovate, and problem-solve. Atif is recognized as the first Chief Digital Officer (CDO) of a Fortune 500 company. His book, Decision Sprint, made The Wall Street Journal’s bestseller list a week after its release. Atif’s 25 years in the digital industry allowed him to serve in various leadership roles at brands such as McDonald’s, Amazon, and Yahoo!. He graduated with his MBA in finance and marketing from The University of Chicago Booth School of Business.
In this episode…The ability to innovate may appear as an innate gift few are born with, but that’s not true. It’s possible to develop skills in ingenuity — the question is where to start.
The power to distinguish your business from your competitor is embedded in confident decision-making. Strong leadership and a deep understanding of current trends can transform your company and revolutionize your industry. It’s not enough to have an innovative mind — you must also craft your problem statement and strategize your execution plan. Implementing a proven workflow can dictate the future of your business.
In this episode of The Cyber Business Podcast, Matthew Connor is joined by Atif Rafiq, Co-founder and CEO of Ritual to discuss how to combat the unknowns of innovation and the resistance to change. Atif also shares his experience as the CDO of McDonald’s, how scaling culture influences the work environment, and the impact AI has on managerial roles and enterprises. These principles are further discussed in his book, Decision Sprint, and reflected in his recent business venture: Ritual.
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By Matthew ConnorAtif Rafiq is the Co-founder and CEO of Ritual, a software app allowing teams to collaborate, innovate, and problem-solve. Atif is recognized as the first Chief Digital Officer (CDO) of a Fortune 500 company. His book, Decision Sprint, made The Wall Street Journal’s bestseller list a week after its release. Atif’s 25 years in the digital industry allowed him to serve in various leadership roles at brands such as McDonald’s, Amazon, and Yahoo!. He graduated with his MBA in finance and marketing from The University of Chicago Booth School of Business.
In this episode…The ability to innovate may appear as an innate gift few are born with, but that’s not true. It’s possible to develop skills in ingenuity — the question is where to start.
The power to distinguish your business from your competitor is embedded in confident decision-making. Strong leadership and a deep understanding of current trends can transform your company and revolutionize your industry. It’s not enough to have an innovative mind — you must also craft your problem statement and strategize your execution plan. Implementing a proven workflow can dictate the future of your business.
In this episode of The Cyber Business Podcast, Matthew Connor is joined by Atif Rafiq, Co-founder and CEO of Ritual to discuss how to combat the unknowns of innovation and the resistance to change. Atif also shares his experience as the CDO of McDonald’s, how scaling culture influences the work environment, and the impact AI has on managerial roles and enterprises. These principles are further discussed in his book, Decision Sprint, and reflected in his recent business venture: Ritual.