🎙️ The Digital Collective Podcast Episode Title: DIY: Advertising 101 Host: Jarika Moon By: Lunar Innovations

In a world where we see thousands of ads a day, how do we make marketing meaningful again? In this episode of The Digital Collective, host Jarika Moon unpacks the evolution of advertising — from the early days of print and radio to the modern age of TikTok and DIY campaigns.

You'll learn how digital advertising became accessible to everyone, why authenticity now outperforms algorithms, and how to create campaigns that connect instead of manipulate.

Whether you're a business owner, creator, or digital dreamer, this episode will help you rethink your approach to marketing — with strategy, soul, and intention.

🌱 We'll cover:

The history and transformation of advertising

What works (and what doesn't) in today's ad world

How small businesses can compete with big brands

The rise of DIY advertising and conscious marketing

Why "heart over hype" is the new rule for digital success

🎧 Tune in, take notes, and learn how to advertise with intention — because the future of marketing isn't about selling harder, it's about connecting deeper.

https://linktr.ee/lunarinnovationsdmarketing