Pillar & Scroll - Law Firm Marketing: Live Q&A

DIY SEO for New Law Firms: 7 Budget-Friendly Techniques That Actually Work


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When a Wellington family lawyer asked about DIY SEO tips for her new practice, it opened up an important conversation about building online visibility with limited resources. In this practical Q&A, we explore how new law firms can effectively improve their SEO without expensive consultants.

You'll discover:

  • How to perform a Google health check to identify foundational issues
  • Why creating dedicated pages for each search term is crucial for visibility
  • The four SEO essentials every page needs (URLs, titles, meta descriptions, headings)
  • Strategic internal linking techniques that boost your site architecture
  • Setting up and optimising your Google Business Profile for local searches
  • Building backlinks from professional associations and referral partners

Whether you're just starting your own practice or looking to improve your firm's online visibility without breaking the bank, this Q&A provides actionable guidance that actually works.

📝 Read the full article: https://www.pillarscroll.com/insights/diy-seo-tips-for-law-firms/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

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Pillar & Scroll - Law Firm Marketing: Live Q&ABy Paul Evans