DJ Raphi has built a YouTube empire with 1.4 million subscribers and nearly a billion views, but his journey from bullied kid to internet sensation is anything but typical. In this episode of Do It For The Clips, Raphi breaks down how he transformed childhood struggles into a multi-revenue creator business, why he chose YouTube over every other platform, and exactly how he's monetizing kids content in 2025.

We get into: how bullying shaped his resilience, the real revenue breakdown of kids content on YouTube (spoiler: it's way less than you think), why he shut down his successful DJ business during COVID to bet everything on YouTube, building a 12-person team behind a creator brand, and his controversial take on why employees should have their own side hustles.

Plus Raphi reveals the multiple revenue streams beyond YouTube ads, from Spotify to merchandise to his upcoming first ever US tour, and why meeting your audience face to face is the best investment any creator can make.

Do It For The Clips is shot, edited, produced, and published by Short Form Media http://shortformmedia.co

Chapters

• 00:00:00 Meet DJ Raphi
• 00:02:59 Overcoming Bullying Through Music and Performance
• 00:25:43 COVID Shutdown: Losing Everything Overnight
• 00:30:52 The Cha Cha Slide Video That Changed Everything
• 00:42:42 YouTube Monetization Reality: Kids Content Challenges
• 00:57:09 The Physical Demands of Being a YouTube Performer
• 01:02:41 Multiple Revenue Streams: Beyond Ad Revenue
• 01:12:58 Anti-Bullying Message: Empowering Kids Through Dance
• 01:17:08 Why YouTube Beats Every Other Platform

CONNECT WITH DJ RAPHI:

Instagram: @djraphi

YouTube: DJ Raphi

Tour: http://djraphi.com/

CONNECT WITH SHORT FORM MEDIA:

Instagram: @short.form.media

Short Form Media: http://shortformmedia.co