This episode features a true pioneer of sneaker content and a contributor to elevating the "shoe head" community. DJ Willingham has loved sneakers since he was a kid and by the time he was a freshman in college his sneaker collection turned into a 6-figure business re-selling sneakers on his own website.

DJ has nearly 1 million followers on all social media platforms combined. He is also a sneaker consultant for Nike, Adidas and other companies. This episode takes you into the mind of a true business man and someone who is never willing to give up on their vision.

Find DJ on all social media platforms @DJ_sneakerhead 
Subscribe to his YouTube channel: DNA SHOW

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