Here are some reasons why DJs might choose to do this:

1. Establish expertise: Focusing on a specific niche allows a DJ to become an expert in that area. They can learn the ins and outs of the genre, discover lesser-known artists, and build a strong reputation within the niche.
2. Develop a unique sound: By specializing in a particular genre or style of music, a DJ can develop a unique sound that sets them apart from others. This can help them to attract a dedicated following and stand out in a crowded market.
3. Attract a specific audience: DJs who specialize in a niche can attract a specific audience that is passionate about that genre or style of music. This can lead to more engaged and enthusiastic crowds, as well as more high-paying gigs.
4. Build a brand: Focusing on a specific niche can help a DJ to build a strong brand around their music. They can create a unique visual identity, market themselves to a specific audience, and develop a reputation as an expert in their field.
5. Simplify music selection: Focusing on a niche can make it easier for a DJ to select music for their sets. They can curate a collection of tracks that fit the genre or style, and become more efficient in preparing for gigs.

In conclusion, picking a niche as a DJ can have several benefits, including establishing expertise, developing a unique sound, attracting a specific audience, building a brand, and simplifying music selection. However, it's also important for DJs to be open to exploring new genres and styles, and to be versatile enough to cater to different audiences and venues.

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