When you understand the customer journey, i.e. The journey that your customer, your ideal customer takes, from the point of not knowing that you exist, to being aware that you exist, to knowing that they want to sample your products or services, to them being a client.

That whole journey, when you understand all of those steps, intrinsically, the website is literally a mechanism by which to fulfill one or a number of those steps.

If a website makes sense to do that and to act upon that task. Great. If it doesn't, then there are many, many, many other methods you can use that will accomplish that.

But a website isn't necessarily it!

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