Smart buildings aren’t about gadgets — they’re about outcomes.

From “digital twin” hype to fragmented vendor promises, owners are often told their buildings are intelligent when they’re really just connected.

In this episode of The Down Low with Joe, Jay Wratten, Global Smart Places Lead at WSP, unpacks what true digital transformation looks like at enterprise scale — and why success starts with understanding the problem, not the platform.

We discuss:

• Why most smart building strategies fail before they start
• What WSP’s living lab revealed about vendor maturity and interoperability
• How to separate marketing terms from measurable outcomes
• The role of early design decisions in lifetime building performance
• Where the next wave of “smart places” innovation will emerge

About Jay Wratten:

Jay is the Global Smart Places Lead at WSP, one of the world’s largest engineering and consulting firms. His team helps clients design, deliver, and operate intelligent environments across commercial real estate, transport, and infrastructure.

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