About This Book Chapter 1 Marketing With A Capital “P” “Before you make any decisions about price, or which products to sell, or what ads to run, take a good hard look at your customers as people.” Chapter 2 How Many Baskets For How Many Eggs? “An emotion-free analysis of each segment of the business is a good place to start.”

About This Book Chapter 1 Marketing With A Capital “P” “Before you make any decisions about price, or which products to sell, or what ads to run, take a good hard look at your customers as people.” Chapter 2 How Many Baskets For How Many Eggs? “An emotion-free analysis of each segment of the business is a good place to start.”

DM Guide To Marketing - Episode 01

To grow your business, add "People" to Product, Price, Place, and Promotion, the classic elements of marketing. Dave Donelson will show you how to attract their attention, persuade them to buy, and ensure their satisfaction with people skills--the heart of successful marketing. Learn what makes your customers tick, why they buy from you or your competitors, and how to make them customers for life.

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DM Guide To Marketing - Episode 01

DM Guide To Marketing - Episode 01

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