Creative content is not necessarily the first thing people associate with eCommerce in the marketing world. Celtra's APAC GM Raushida Vasaiwala shares why content creation is crucial to eCommerce and challenges brands face in creating content that drives eCommerce sales. She also touches on whether creativity and personalised experiences are two sides of the same coin.

Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/

To learn more about Celtra, head to: https://www.celtra.com/