This has been our most popular episode, it is still relevant so here is a repost. As a marketing channel chat bots in Messenger Marketing boast better engagement than any other channel out there, including email, direct mail, social media. Chat bots create an active user experience, unlike apps and websites. And thus can be used for an interactive marketing campaign. Chat bots on Facebook Messenger is an example of how companies can reach out to more people effectively and at a lower cost.