Political campaigns are finely tuned machines for capturing attention and driving action. That makes election season a valuable time for fundraisers of all types to learn from both parties (after all, good fundraising and marketing techniques are bi-partisan propositions!). 

In today's Quick Take Dan looks at a one of the most social media savvy members of Congress, New York Representative Alexandria Ocasio-Cortez, and the recent debut of her Twitch stream which garnered over 400,000 viewers. 

Dan breaks down why Twitch is such an effective channel to engage supporters on (many of whom may not be reachable through conventional channels), the applications Twitch streams can have for non-profit fundraising, and why authenticity is paramount for success.  

Regardless of whether you are a Democrat, a Republican, or an independent, you'll want to know more about this fast growing channel of donor engagement. 

Show Notes: 

https://www.cnet.com/how-to/aoc-plays-among-us-on-twitch-gets-one-of-the-most-watched-streams-ever/