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Advertising is about influence and the creation of perception. From beauty to politics, agencies and their creative teams are culture makers who influence how we see the world - and the people in it.
It's easy to see why the advertising industry is confronting a movement calling attention to its lack of racial and gender diversity. If our most prominent creative agencies are largely white male-dominated ecosystems, they don't reflect the people and experiences of a majority of the consumer population.
In this episode, industry leader Tiffany Golden of Wieden+Kennedy talks about the ad industry's diversity problem - and why every agency needs to re-examine the way it views the true impacts of authentic diversity, equity, and inclusion on its business.
By The Dendro GroupAdvertising is about influence and the creation of perception. From beauty to politics, agencies and their creative teams are culture makers who influence how we see the world - and the people in it.
It's easy to see why the advertising industry is confronting a movement calling attention to its lack of racial and gender diversity. If our most prominent creative agencies are largely white male-dominated ecosystems, they don't reflect the people and experiences of a majority of the consumer population.
In this episode, industry leader Tiffany Golden of Wieden+Kennedy talks about the ad industry's diversity problem - and why every agency needs to re-examine the way it views the true impacts of authentic diversity, equity, and inclusion on its business.